Silvio began his marketing career at AOL Time Warner’s Atlantic Records, where he played a key role in marketing talent such as Jewel, Stone Temple Pilots, Hootie & The Blowfish and Brandy to achieve multi-platinum sales status. Bonvini was acquired by Nabisco (part of the Kraft Foods family) to position their top brands in online marketing where he started CandyStand.com and later NabiscoWorld.com,
to support the portfolio of Nabisco brands. While at Kraft Foods, Bonvini also formed and negotiated several strategic alliances with major entertainment and consumer electronic entities such as ESPN.com, the Warner Music Group (AOL/Time Warner), SONY and DIRECTV.